Drawing on 150 years of experience, our expert legal team is uniquely equipped to provide legal protection for a wide range of clients and circumstances.
First established in 1887 in Bradford, Eatons has a long and distinguished history as one of the West Yorkshire region's leading solicitors.
Offering specialist advice in both commercial and personal law, they operate from three other offices as well as their Bradford headquarters, priding themselves on offering a personal service that avoids using the sort of legal jargon that often puts up a barrier between solicitor and client.
At Cefar we are proud to say that we have worked with Eatons since our earliest days and over the years our relationship has flourished.
So when they needed a new website, they knew who to call.
Eatons had thought long and hard about the kind of website they wanted before giving us the brief.
Naturally, it needed to encompass all of their business areas from commercial property law to wills and inheritance, and everything in between. It also had to capture the personal nature of the service they provide as well as being easy and intuitive for visitors to navigate.
Equally important were the CMS aspects of the site. It was their vision that, as soon as the site was up and running, they could take almost total control of it with the ability to add or take away content whether this was text, images or even videos.
Also to be considered was the all-important element of SEO. In their highly competitive sector in which most searches for legal advice begin with Google, appearing high, if not top, in the rankings is essential.
Working closely with Eatons, as we've always done, we went through the standard development process for any website from producing a site map and wireframes, to development and, finally, testing before the full roll out.
Two elements that were particularly important were the need for the website to be managed internally after launch and the other was that it had to be super-secure – something that is critical for a law firm which is always privy to sensitive information.
So our developers built these in these elements from the outset, working in unison with designers to ensure the site looked professional and attractive as well as offering total usability.
Most importantly, rather than using an "off the shelf" CRM system, we designed and built a custom version to meet Eatons' needs precisely.
This has enabled the site to be far larger and more complex and includes a number of invaluable features including:
Eatons now have a website that has fulfilled all their criteria, and more. It's proving to be virtually self-sufficient with internal staff members taking care of nearly every aspect from editing content to adding new blogs and other information.
Because of the unique nature of the CMS devised by Cefar, it means that SEO is also managed internally, eliminating the need for an external agency to carry out this vital work.
In short, the website fulfils many purposes from being an important vehicle for branding, providing information about Eatons' services, and, crucially, for lead conversion too.
