Ginetta is a British sports racing car company founded over 60 years ago. When we were given a brief to create a multi brand automotive site for Ginetta and the sub-brands which are owning the space of Motorsport in the UK (and across the Globe). We were briefed to merge the sub-brands onto the one Ginetta website, they wanted to ensure that the four brands kept their identity as leaders in their own spaces whilst ensuring that there is increased brand awareness and improving the customer journey and experience.
When the client came to us to ensure that there is an alignment across all automotive brands under one digital roof, we ensured that Ginetta and the sub-brands continued to be shown as the leading automotive brand with an unrivalled offering. We were briefed to improve the look and feel of the individual brands, ensuring they keep their own identities whilst also merging them into one website under 'Ginetta'. This enables all the brands to work hand-in-hand with each other, ensuring that there is an improved customer journey and experience whilst also enabling cross selling across each brand.
Through Ginetta, Want2Race, SIMTrack, Blyton Park and Race Transponders all sitting under one digital proof, this also enabled the events to be managed from start to finish which also included sales, orders, reporting, communication, and any additional elements to be in one centralised location, increasing efficiency for the overall business.
